Swedish progressive rock/metal innovators Pain of Salvation are soon to release their upcoming studio album “In the Passing Light of Day” on Friday the 13th of January, 2017 via their longtime label partners InsideOutMusic.

Therefore, the album’s second single, “Reasons”, as well as a dynamic video for it are being debuted today. Check the clip produced by Joakim S. Hammond and Love Fagerstedt for Lynx Pictures here:

Pain of Salvation’s Daniel Gildenlöw checked in to comment about the song/video as follows:

“We are proud to present the second video from our upcoming album IN THE PASSING LIGHT OF DAY. It’s a hard and complex track, but is somehow catchy enough to make people go around humming it hours after they’ve heard it. I left one of the early demos in my car over the weekend, and the next week I heard my kids hum it while they were playing app games on their phones. Or, as Daniel Bergstrand put it, “It’s awesome – it’s so catchy that you can’t resist singing it, but it drives you crazy because at the same time you can’t grasp the weird rhythms enough to do it right!” hahaha. The video is a bit different too, because I’m in it, but with all my clothes on and not having sex with anyone or even holding severed body parts of any kind. How weird is that? For those who think that’s just too meek, I can offer some comfort to that, by revealing that four of us were bleeding after only two or three takes of the video. Who was the one who didn’t bleed? That’s a mystery for you to solve and discuss.

“Because I hate every motherfucking word you say!”

 Lyrically the song is about the harshest lows of a long-term relationship, but also a dark satire about true and deep loyalty and love – the kind that will not perish in any flame but just come out twice as strong. It’s like a long and true friendship – it can withstand a little bit of conflict, dislike, or even hate, every now and then through the year, without going out. At least if the conflicts are shared and mutual, brought out in the open and dealt with with courage and truth. So, at the surface, it may first seem like a lyric about hate, but as you delve deeper into the philosophy of it, and if you pay attention to the small lyrical signs towards the end, you’ll understand that it is a story about a strong love.”